With a population of 2,189,878 (2012 population estimates), it is not surprising that there are many competitive businesses in Brisbane. Small businesses need to be innovative if they are to compete with larger corporations that have the money to buy radio and TV time and newspaper and magazine space. The Internet offers several business marketing opportunities, one of the most effective being social media marketing (SMM). So, how does a small business benefit from social media Brisbane?
More than half of all adults in Australia have a social media presence and your business should tap into this. You will reach more people than you would with newspaper classified ads, newspaper ads and other traditional marketing techniques which limit you to Brisbane or Queensland.
You will be able to compete with larger businesses on the same level because the effectiveness of an SMM campaign is not dependant on profitability. You will spend a fraction of what you would spend on traditional marketing methods.
All small businesses should tap into the power of social media Brisbane because this increases the chances of the business’s product going viral. All you need is a good YouTube video or a witty picture on Pinterest for this.
The creation of quality content is increasingly popular following Google Panda and Penguin updates. Social media marketing allows you to create quality and unique content effortlessly. This and the fact that search engines reward user engagement means SMM is good for your search engine optimization (SEO).
You will have a lot of control over your SMM campaign. There is a risk of your online reputation getting tarnished with other online marketing techniques such as email marketing. You get to monitor how your campaign is doing social media Brisbane, which helps you make informed decisions.
SMM is a must for small business in Brisbane because it helps you bring in targeted Web traffic. Only people who like what you have to offer will ‘like’ or ‘follow’ your social media profile. You are allowed to include links to your website on your profile. Your industry clout increases with each ‘like’ or ‘follower’. People are more likely to buy from you if they see you are popular.
The interaction with your customers and potential customers is important because you will get information that will help in product development and you will be able to solve problems that you would have had to hire a customer support team for. The use of social media Brisbane is also advantageous in that you get instant feedback.