SEO Brisbane and the importance of Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your Brisbane business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments. One such investment may be seo brisbane today. Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Benefits of using Revolution Retail Shopfitters

The design of your shop is a critical determinant of how much stock it can hold, ease in accessibility and smoothness of operations. For a perfect shop with ideal shelves, drawers and other sections, you should look for a shop fitting company with wide experience on similar tasks. Here are the main reasons why you should only use Revolution Retail shopfitters.

The company has qualified and highly experienced fitters
Shop fitting is a technical job that requires theoretical and practical understanding of materials. The company comprises of highly qualified workforce who understand all types of materials. Whether you want wooden or metallic fittings in your shop, you are assured of getting the best. This gives you the assurance of high quality interior that will hold all your stock effectively and serve you for a longer period of time.

The wide experience demonstrated by Revolution Retail shopfitters in previous tasks is a special assurance of what to expect. Because the company has been in business for a long time, it can easily advise you on the best types of shop fitting to use in your shop. Past clients always refer new clients to the company and indicate that they will always get back if they have similar jobs in future.

Adoption of modern technology in their work
As a business, your main interest is getting the best from the services you hire within the shortest time possible. The company uses the latest technology to fix and guarantee quality of all its appliances. This makes the company work easier, provide perfect fittings and complete the work faster. Hiring this company is the only way to have your shop design overhauled or installed within a very short time. Do not disrupt your business operations by going to other fitters who will take many days, use Revolution Retail shopfitters to get the results you want within a very short time.

Reliability and focus on client’s satisfaction
When you start looking for a shop fitting company, you are mainly interested in getting results. This company stands out from others because it is strongly driven by focus on client’s satisfaction. This is achieved through understanding your business and delivering beyond your objectives. For example, the company not only focuses in delivering your ultimate shop design, but also makes sure that you get the highest possible quality to last for a longer period of time. To the company, you are not just a client, but part of its network who is looked upon to refer new customers.

When redesigning your shop, most of your operational documentation, properties and even cash are exposed to workers. If you hire companies that are unreliable, you risk loosing important information that can be used by competitors to beat you. You can also loose cash and even properties. Revolution Retail shopfitters operations are guided by strong operation ethics and you can rest assured of utmost respect and ethical operations. The company’s main interest is helping you to succeed.

You are advised on the best methods of maintenance
Though the installations done by the company are indeed the best, it is subsequent maintenance that determines how long and effectively they will serve you. The company goes to great lengths in advising and showing you how to take care of the new installations. For example, if the fittings are made of wood, you will be advised how to clean and repel wood insects. This service is provided at no extra cost.

The charges are affordable
The company understands very well that every business is interested in keeping costs as low as possible. The charges are carefully drawn to increase affordability. You can also negotiate for lower prices depending on the size of your shop and the type if fitting that you need. Reach the company now to have your quotation done.

The company provides services with guarantees
The surest way to tell that a company is committed to its work is looking at guarantees provided for services offered. Because of focus on quality, the company provides long guarantees after installation of your fittings. This is important because it brings down the cost of repairs and maintenance low during the guarantee period. Reach the company now and get that special outlook you have always desired and improve your business sales and profitability.

Termite Control Sunshine Coast

Termite control is being vigilant in protecting your most valued investment from termite attack. Termites are often referred to as white ants. Termites are soft-bodied social insects with three castes differing in body shape and size. The three types are called workers, soldiers and reproductives (the Queen).

Termites are silent destroyers and reproduce rapidly which makes them all the more dangerous; they eat away at the timbers in and around your home without you knowing they are there. It is estimated that in Queensland one in three buildings will be attacked by termites during their life span. We recommend at least annual pest inspections to homes and in some instances our termite technician will recommend more frequent termite inspections depending on the surrounding environmental pressures affecting the structure.

We carry out our termite inspections in accordance with the Australian Standards AS3660.2 providing an electronic report with recommendations and advice on how to protect your home from termites by reducing conditions conducive to termite attack.

Our inspections are complemented if required with the use of a thermal imaging camera and/or a Termatrac T3i. The thermal imaging camera detects what the human eye cannot see; this infrared camera identifies heat generated from termites within the areas of the home that are not visible for example your wall voids.

The Termatrac T3i is a multi-function device with a termite detection radar, thermal sensor and moisture sensor. Both devices offer our customers state of the art technology when inspecting their homes. We can also provide an obligation free proposal for the best suited termite management system.

One of the termite management system we recommend is a Termidor Termite Barrier which we install around the perimeter of the the home by way or drill and inject & trench and flood. Termidor is the number one sought after product used when installing termite barriers. BASF is the manufacturer of Termidor and have carried out extensive studies with proven results claiming Termidor to be Australia’s leading termiticide. When installing a baiting and monitoring system we recommend the Exterra Termite Interception and Baiting System.

Exterra claims to be the world’s most effective termite baiting system offering total termite colony elimination. Exterra is environmentally friendly and donates to Australian Wildlife Conservancy each time a system is installed. Both systems work extremely well and we back them one hundred percent in protecting your home against termites. We will recommend the system that best suits your building design, construction and environmental conditions. Be vigilant with managing termites; termites can cause extensive damage! For Total Termite Control Sunshine Coast, contact Top Choice Pest Control; your Top Choice in Pest Control!

Six Reasons why Holistic dentistry is the best approach for your oral health

Holistic dentistry, as opposed to traditional dentistry, aims to look at a patient’s overall health and not just their dental health. Also known as unconventional dentistry, alternative dentistry, biocompatible dentistry or biologic dentistry, holistic dentistry tends to consider the dental health of a patient in the perspective of his or her entire physical, emotional and spiritual wellbeing. Therefore, if you go for this approach, your entire health, and not just your oral health, will be examined. This enables your doctor to make better decision with regard to available treatment options. While traditional approach may only cure the problem in your mouth, it could cause problems in other areas of your body. This article discusses the various benefits of holistic dentistry and why it is the best way to go.

Benefits of holistic dentistry

1). The approach uses toxins-free materials which promotes clean bio-compatible dentistry.
Materials that are used in this type of dentistry are devoid of BPA. These methods include compatible fillings and biocompatible bridges. Whether it is the ambience of the room or the materials used for treatments, all of them are safe. Rather than harm your body, these materials work with it.

2). Facilitates harmony between the patient’s oral health and their body health
Holistic dentists are of the opinion that any problem in one part of the body can lead to health problems in another part of the body. With this procedure, efforts are made at correcting the dental problem so that there is no spreading of the oral health problem. The importance of this is that it can stop the spreading of health issues to other parts of the body. Also, holistic dentist Brisbane advise patients on the best diet for their oral health and also educate them on factors that could affect not just their oral but also their general health.

3). A holistic dentist not only aims to fortify the dental health of their patient but also considers the effects of methods used to treat the patient. Put in other words, a holistic dentist cannot use any manner of quick fixes to deal with the problems that a patient suffers from. For instance, this type of a dentist cannot use methods like mercury fillings or fluoride treatments. These methods, while they can treat a problem in your teeth, can cause harm to your other body parts.

4). Safe mercury amalgam removal
This is yet another benefit associated with holistic dentistry. It involves removing any Toxic metal fillings that may be in your mouth. These metal fillings are capable of releasing mercury into your body for years or decades. A holistic dentist Brisbane treats these fillings as highly hazardous and therefore disposes of them carefully without harming you or them.

5). Holistic dentistry saves money and time
The main principle behind this type of dental treatment is to encourage prevention of diseases. Contrary to traditional type of dentistry, holistic approach to oral care uses methods and techniques that are devised to stop oral problems before they can even start. This is because they do not just treat symptoms but deal with the root cause of the problem. This way, you save a lot of money and time that you could have spent going to your dentist to cure problems like gum disease, tooth loss or tooth decay.

6). Brings balance in the whole body
Holistic dentistry approach greatly balances your entire body. According to the philosophy behind this treatment approach, a person’s entire body is considered as one entity. To this end, a lot of emphasis is put on the oral health of a person because dental health could affect a person’s entire body. Thus, it treats the whole body not just one part.

Conclusion
Holistic dentistry has several benefits. It is much cleaner type of dentistry. This is because it uses safe materials and procedures that cannot be injurious to your body. It is also beneficial in the sense that it is less expensive in the long run because it is preventive. Finally holistic dentistry does not just solve the problem in your mouth but also considers your overall wellbeing. It is the best approach to use given its many benefits.

Sell My Car Quickly and at the Right Price

If you are wondering ‘how to sell my car’ then following tips will prove helpful. Everyday millions of used vehicles are sold so there is always a demand for such cars. Selling a used car is not difficult; the difficult part is selling your car at the price you want. Popular cars are easy to sell while it can take many months to sell collectors cars. There are some ways you can use to sell your car fast.

Get Your Car Inspected
Any machine that runs regularly undergoes wears and tears. It is true about car as well. It has lots of moving parts. Other parts of the car also undergo changes over time. Regular maintenance is needed to keep a vehicle in good condition. If you have maintained your vehicle in good condition then you can expect high price. Back up your claims with professional inspection reports. This way, prospective buyers will take your claims seriously. It is important to repair the parts that need servicing and replace defective parts. While you can sell your car in ??as is’ condition, you will receive less price if it has known defective or worn-out parts.

Professional Cleaning to Sell My Car
It should be obvious but it still needs to be repeated. A professional cleaning brings the shine back to the car. Prospective buyers of used cars already have many preconceived notions. They expect it to be in rundown condition with worn-out or defective parts. If you can take care of those fears then you have a better chance of selling your used car. If your car is kept in an open place then it may collect dust and dirt over time. Get your car cleaned professionally and then give it a dust off just before a prospective buyer visits to inspect it.

Sell My Car: Keep All Documents in Order
Before trying to sell your car you should check all documents related to the car. Any payment dues should be clear to the buyer. It is a good idea to visit your local DMV office to learn what is required from you when selling a used car. You do not want to be held liable if the new owner gets in a wreck. Hand over the keys only when you have documentary proof of vehicle transfer to the new owner.

Take Good Photos of Your Car
Use a good camera to photograph your car. Take photos in good lighting condition and from the right angles. Pay attention to the background; there should not be any distracting things in the background. You may want to show off good condition of the car engine and its interior. Take its photo when it is in clean condition. Remove dirt from the tires before taking the photograph.

Advertise Properly When Sell My Car Is Your Priority
First take a look at prevailing ads for used cars. Include all necessary details but be brief and highlight the main points only. It is a good idea to ask another person to find any issue with your ad copy. Proofread your ad and make sure there are no errors with the numbers. Sell My Car at Carl’s Garage: http://carlsgarage.com.au/

Price your car correctly. Keep the price a little higher than you expect because buyers always try to negotiate. Check prevailing prices for used cars in similar condition. Make it clear to the buyer that you will not be taking the car back after it has been sold.

Johnny The Jester – Brisbane’s Adult Magician

Johnny The Jester – Brisbane adult magician – is probably unique in the whole of Australia, if not the world.

Johnny has what is, in effect, a dual personality, both of whom share the same name. The first Johnny the Jester is an adult comedy magician who will amaze at corporate events, weddings, birthday parties, trade shows, at the races, or any other function where you want to entertain and impress your guests, visitors or customers.

For the past six years, Johnny has been entertaining the crowds at major shopping centres in Queensland, New South Wales and Victoria, and it takes a very special type of entertainer to be able to do that on a regular basis. Johnny was also the only Brisbane magician to be hired by the Queensland government to entertain over 170,000 people a the opening of the Second Gateway Bridge. If you were there, then you have already seen Johnny at Brisbane’s biggest ever one day event. In 2008, on World Youth Day, Johnny was the only children’s magician to entertain the huge crowds at the Pope’s visit to Sydney.

Johnny The Jester is also a regular volunteer at the Royal Brisbane Hospital Wonder Factory and has appeared at the Mater children’s Hospital on Christmas Day for the last seven years.

Then there is the other Johnny, the kids magic show entertainer. For his kids shows Johnny has several animals including Dorothy the dove and Stewart the rabbit, both of whom disappear and reappear in a comical fashion which simply has the kids screaming with laughter. Johnnny’s magic show lasts for 45 minutes and then he goes on to his other true love which is his educational live python demonstration. He is probably the only snake charmer living in Australia today.

Johnny believes passionately that our wild creatures need protection and always brings at least two different types of pythons to his shows. The amazing thing about this is that he actually lets the kids hold and play with the pythons! You simply would not believe the amazement of these children when they get to have a python slithering around in their hands. (It’s perfectly safe – Johnny always makes sure the pythons have had their dinner before he brings them to a show!). If you have ever had the experience of a ten foot python sliding across the back of your neck you will know why the kids just go wild for it.

But Johnny’s show is also educational in that he explains to the kids the differences between the pythons and explains where they come from. For example, he may have a water python which lives near rivers and creeks and then a Common Brisbane Carpet python which you may well find in your own back yard.

Johnny also explains to the kids what to do if they find a snake of any sort either in the wild or in the back yard and the vital importance of looking after our local habitats in order to conserve not only the snakes but all living creatures.

If you are thinking of booking Johnny The Jester for your corporate function or just for your kids party (and why wouldn’t you?) you can actually “try before you buy”. Johnny performs between 6.30 pm and 8.00 pm every Friday at the Everton Park Hotel, Flockton Street, Everton Park and at the Monier Hotel, Monier Road, Darra at the same time every Saturday night.

To book the amazing Johnny The Jester for YOUR event just call 0412 068 868 or complete the form at his website: http://www.johnnythejester.com.au/magician-for-birthday-parties/